viernes, 18 de junio de 2010

No eres un gadget: Un manifiesto imperdible de Jaron Lanier

“Something started to go wrong with the digital revolution around the turn of the twenty-first century. The World Wide Web was flooded by a torrent of petty designs sometimes called web 2.0. This ideology promotes radical freedom on the surface of the web, but that freedom, ironically, is more for machines than people. Nevertheless, it is sometimes referred to as the 'open culture.'

“Anonymous blog comments, vapid video pranks, and lightweight mashups may seem trivial and harmless, but as a whole, this widespread practice of fragmentary, impersonal communication has demeaned interpersonal interaction. Communication is now often experienced as a superhuman phenomenon that towers above individuals. A new generation has come of age with reduced expectation of what a person can be, and who each person might become.”

“If you want to know what’s really going on in a society or ideology, follow the money. If money is flowing to advertising instead of musicians, journalists, and artists, then a society is more concerned with manipulation than truth or beauty. If content is worthless, then people will start to become empty-headed and contentless.

“The combination of hive mind and advertising has resulted in a new kind of social contract. The basic idea of this contract is that authors, journalists, musicians, and artists are encouraged to treat the fruits of their intellects and imaginations as fragments to be given without pay to the hive mind. Reciprocity takes the form of self-promotion. Culture is to become precisely nothing but advertising.

“…we are in a transitional period…

“It is my hope that book publishing will continue renumeratively into the digital realm. But that will only happen if digital designs evolve to make it possible. As things stand, books will be vastly devalued as soon as large numbers of people start reading from an electronic device.

“The same is true for movies. Right now, there are still plenty of people in the habit of buying movies on disk, and of going out to movie theaters. This is the way culture works these days. You have to deliver it through some kind of proprietary hardware, like a theater or a paper book, in order to charge for it.

“This is not a sustainable solution. The younger you are, the more likely you are to grab a movie for free over the net instead of buying a disk. As for theaters, I wish them a long, healthy continued life, but imagine a world in which a superb fifty-dollar projector can be set up anywhere, in the woods or at the beach, and generate as good an experience. That is the world we will live in within a decade. Once file sharing shrinks Hollywood as it is now shrinking the music companies, the option of selling a script for enough money to make a living will be gone.”

Derecho a comprar el libro.

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